Ok hey guys whats up. Im gonna talk about a kind of controversial issue that I know when My teacher reads I will probably officially become her Arch Nemesis. I also know that this may seem like my opinion is inconsistent but bear with me. I believe that the Axe shower, body spray, deodorant commercials are some of the best most well thought out advertising campaigns there are. Axe has made millions all over the world. It is owned by the British/Dutch company Unilever. Axe has gotten lots of flak over the years for being sexist, degrading and objectifying women. But I honestly do not believe that they are truly doing this. Axe unlike music videos are trying to sell a product to men by showing that women will find you attractive. Music videos are objectifying women for the purpose of objectifying to women.
The women in axe commercials I believe are not being objectified. They are simply a way of showing that women will be attracted to you if you use the Axe product. Most men realize that these commercials are fictional and you will not truly have girls running from all over the supermarket fighting to be with you. Though there was one case in which a young man took the Axe promise a little too seriously. He video taped himself using Axe products for an entire year and he never once got a girlfriend so he sued the company for false advertising.
I believe that the marketing campaign is a very good tool. Men like to be assured that the product in which Axe is trying to sell them will work and that women will find it attractive. Selling deodorant or fragrances on television is hard to do, because unfortunately the technology for “smell o vision” is not out yet. The axe commercials do a great job of getting there point across and with quite a flare for humor. I personally do not use Axe but the commercials are very funny and I like them.